Work with Linda
About Linda
Business Strategy & Performance Consultant | Fractional Transformation Lead
I work with founder-led and franchisee businesses who are ready for their next chapter of either growth, stabilisation or scale but need sharper strategy, stronger systems, cleaner workflow and better performance to get there.
My work sits in that rare space where my role is to help you with your own clarity and then execution, whether that is you, your team or me doing the execution.
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I help owners step out of the noise, see the whole board, decide what actually matters, so they can build a business that runs cleanly, profitably and sustainably.
I’ve spent more than two decades working across finance, operations, people, culture, product-based businesses, licensing and franchise models, software, advisory and small business. Earlier in my career, my husband and I built and sold several businesses, including one acquired by a publicly listed Australian company. That experience shaped the way I think about scale, value creation, commercial discipline and the true cost of growth.
I’ve grown teams, built systems from scratch, supported exits, navigated restructures, mentored leaders, and guided owners through the messy middle stages where everything feels too fast, too heavy or too uncertain. Small businesses value the speed and pragmatism. Medium-sized businesses value the commercial insight. Everyone values having someone in their corner who can carry weight without needing a full-time seat at the table.
As a Fractional Transformation Lead, I can step in part-time to reshape how a business performs across strategy, systems, structure, people, capacity and delivery. It’s the impact of a senior operator without the overhead, and the speed of a small-business mindset applied to organisations that want results sooner rather than later.
My work is grounded, human and direct. I help founders breathe again, see clearly and make confident decisions.
Alongside my consulting work, I’m also the founder of BodFood, our clean, Australian-made haircare brand. Building BodFood keeps my strategic work deeply practical, everything I teach, I also apply. Product development, cashflow, supply chain, team, customer experience, creative direction, marketing, wholesale.. It's all part of my lived experience and current life. And because BodFood is intentionally an independent Indie brand, I still handwrite every note that goes out with each order, whether it’s for a long-time online customer or a stockist on the other side of the country.
It’s steady, deliberate work that reminds me every day that small touches still matter and that old school connection and intention have great impact and meaning.This dual life of strategist and creative maker gives me a cross-section of insight founders value. I understand the pressure, the pace, the decisions and the emotional load because I live them myself.
As seen in
Services
Business Strategy & Performance Consulting
For founders who want clarity, direction and commercial discipline. Together we sharpen your strategic priorities, remove operational drag and align the business so growth becomes clean rather than chaotic.
Fractional Transformation Lead
When you need a strategic operator but not a full-time executive. I step in part-time to redesign systems, lift performance, streamline workflow, strengthen leadership and rebuild the rhythm of the business.
Growth, Systems & Scale Support
For businesses expanding, licensing, franchising or preparing for a more sophisticated operating cadence. I bring structure, repeatability and decision-making frameworks that keep growth controlled and sustainable.
People & Performance Advisory
Culture, accountability, communication, team structure and leadership clarity. I help founders build capable teams with less drama and stronger performance.
Crisis & Pivotal Moment Support
When something breaks, blindsides you or shifts unexpectedly. You get fast access, rapid clarity and grounded guidance in the moment.
Financial Discipline & Commercial Modelling
Cashflow clarity, profitability resets, scenario planning and simple frameworks for decision-making. I help founders understand the story their numbers are telling and how to change it if it’s not working.
Who I Work With
Founders and Franchises across all stages of business:
Start-Up → Growth → Stabilisation → Scale → Redesign → Exit
We tailor the work to match the season your business is in, not the other way around.
Ready to take your business to the next level?
Pricing & Ways to Work Together
I take on a small number of founder-led and franchisee businesses each year so the work stays deep, fast and commercially meaningful. These are the key ways we can work together in 2026.
1. Advisory Role & Light Duties - 1,000 per month
Approx. 3 hours of support each month
For founders wanting simple clarity, direction and a thinking partner.
Includes
• Monthly 60-minute session
• Up to 90 minutes implementation
• Email guidance for decisions and direction
• No urgent or crisis support
Examples
• Drafting important copy
• Creating or updating a simple system
• Reviewing messaging or plans
• Thinking through boundaries or stuck decisions and presenting solutions
• Creating a marketing strategy
• Creating a job ad or position description
Best for calmer seasons, maintenance mode or past clients wanting steady support.
2. Strategy, Support & Implementation - 2,000 per month
Approx. 6.5 hours of support each month
For businesses wanting clarity, momentum and some hands-on help and implementation.
Includes everything in Advisory, plus
• Fortnightly check-ins
• Message access for quick questions
• Up to 4.5 hours of implementation
Expanded Examples
• Strategy around organisational roles
• Drafting negotiation or sensitive emails
• Planning difficult conversations
• Improving small workflows and systems
• Light people and culture support
Best for steady but growing businesses and founders wanting structure and regular contact.
3. Full Partner - 4,000 per month
Approx. 14 hours of support each month
For founders who want someone properly in their corner every week.
Includes everything in Strategy & Support, plus
• Weekly check-ins
• Real-time support
• Up to 10 hours implementation
• Priority access
• Team support. I can speak directly with your people
• Systems, workflow and performance improvements
Expanded Examples
• Performance plans and team issues (+ performance management)
• Restructures and major hires
• Drafting professional letters or negotiation documents
• Building systems after breakdowns
• Navigating conflict
• Redesigning the operating rhythm of the business
Best for growth, change, complexity or founder overload.
4. One-Off Sessions — 350 per hour
A single, focused 60-minute session for a decision, issue, opportunity or moment of overwhelm.
Productive, impactful, no follow-up or ongoing support.
Focus Streams (Quarterly or Annual Priorities)
Within any monthly plan, we can dedicate a quarter or half-year to a specific theme:
• Culture & Team Turnaround
• Hiring & Training
• Financial Clarity & Profitability
• Systems & Operational Clean-Up
• Leadership Capacity & Founder Load
• Strategic Growth, Scaling, Expansion or New Direction
• Customer Experience & Brand Stability
• Marketing & Messaging
You choose the focus. We build the structure, conversations, systems and support around it.
Optional Add-Ons
Team Workshop / Performance Reset — 1,500
Systems or Structure Audit — 2,000
Crisis Support Week — 1,000
Founder Planning Half-Day — 1,500
How I Work
I’m not a traditional coach.
I’m not a consultant with a binder of templates.
I don’t disappear between sessions.
I work beside you, the way small business actually works:
conversations, moments, decisions, mess, clarity, forward motion.
You get my brain, my experience, my honesty and my calm, centred influence.
Transformational Work (Optional)
Alongside my commercial work, I’m also trained in William Whitecloud’s Creative Development Coaching. Some of the most successful CEO’s in the world have used this style of coaching and that of Robert Fritz.This work is rooted in deeper, identity-level work for founders seeking clarity and alignment from the inside out.
This is for those wanting to shift long-running patterns, reconnect with purpose, or navigate life decisions with more truth and intuition over solely intellectual strategy. Often founders are drawn to this type of work when they recognise they are the bottleneck, the handbrake or the reason they haven’t broken through to the next level.
If this sounds like you, lets chat to see if this style of coaching is what you actually need before engaging in strategic advisory.
Next Steps
If one of the options feels right, or if you're unsure which level of support fits your business season, get in touch.
We’ll talk through where you’re at, what you want next, and what structure will serve you best.
Linda
Business Strategy & Performance Consultant
Fractional Transformation Lead
What Clients Say
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Chris Ezzy
"Linda was an amazing facilitator. I'm truly grateful for how I was guided to connect the dots."
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Deb Bailey
"Linda helps you understand patterns that run deep. With awareness comes change, and that’s what shifts everything."
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Sami May
"Linda helped me understand my own patterns and how to make clearer, more intuitive decisions. Her meditations were so effective for my monkey brain!"
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Denise Daffara
"Linda brings calm, power, and insight into her coaching. I felt safe, energised, and deeply connected to myself by the end of our session."
Book an enquiry call with Linda
Your Superpower
Quiet the mind and the soul will speak
In a world obsessed with hustle and output, true clarity is a superpower.
Not the kind you push for, the kind that comes from tuning in.
Some of the most creative, conscious, and high-performing leaders attribute their breakthroughs not to grinding harder, but to something much quieter: a still mind, an open heart, and a deeper connection to self.
Meditation, mindfulness, and awareness practices don’t just reduce stress they recalibrate you to your inner knowing. They anchor you when things feel chaotic. They bring you back to your creative edge, your truth, your vision and thats what my transformational sessions bring. A moment you get to step away and really get the answers to the questions you have.
Here are just a few influential voices who’ve embraced this approach:
Jeff Weiner – Former LinkedIn CEO who blocks out time daily to reconnect through meditation.
Arianna Huffington – Credits meditation with guiding her through decades of high-impact leadership.
Ray Dalio – Founder of the world’s largest hedge fund, meditating for over 40 years.
Jim Carrey – Speaks to how meditation helped him separate real danger from imagined fear.
Deepak Chopra – Says the point isn’t to tune out, but to tune in.
This isn’t about “adding one more thing.”
It’s about removing the noise, so you can hear yourself again.
Let’s Connect!
Let’s chat and explore where you're at — and what type of support will move you forward, personally or professionally.
Whether it’s structured consulting, mentoring with perspective, or transformational coaching, we’ll find what fits.